BOOK REVIEW: The Marketing Blueprint

A friend of mine who works with a very successful marketing team in Las Vegas recently gifted me a book that he said would be extremely helpful. I have just completed this paradigm shifting short read called The Marketing Blueprint: Lessons to Market & Sell Anything by Jules Marcoux, and yes indeed, it has proven to be extremely helpful already. Marcoux, just 21 years old at the time he wrote the blueprint, is a young French entrepreneurial businessman whose common sense and logic has gotten him very far.  Without ever getting a college degree, Marcoux explains the most important marketing concepts in plain English with real life situations, that I would argue turned out better than a text book.

Marcoux discusses marketing and selling techniques and tips from improving your simple selling sales to being able to effectively market and brand yourself  as an individual. Marcoux takes an alternate route to sharing the lessons he has learned than other overwhelming, academic textbooks. Instead, the author takes what he has learned and  gives practical explanations of what works and what doesn't.

Jules Marcoux makes the business world sound attractive and approachable. It puts you in an optimistic, growth mindset to conquer anything you want. The Marketing Blueprint lives up to its title -- a simple draw up of the keys to marketing and sell anything.